Cookies, Marketing & Analytics Tools
What are Cookies?
Cookies are small text files that are placed on your browser by websites that you visit. They are widely used in order to make websites work, or work more efficiently to improve the user experience, as well as to provide certain information to the owners of the site.
Novatex Websites (including all local branches and brands) set cookies, which remain on your browser for differing times. Some expire at the end of each session and some remain for longer so that when you return to our website, you will have a better user experience.
However, if you block certain cookies, you may not be able to register, login, or access certain parts or make full use of the Service. Cookie Consent: Web browsers allow you to exercise some control of cookies through the browser settings. Most browsers enable you to block cookies or to block cookies from particular sites. Browsers can also help you to delete cookies when you close your browser. You should note however, that this may mean that any opt-outs or preferences you set on the Websites’ will be lost.
Novatex websites use session cookies to provide a better user experience during each browsing session.
Session cookies contain a unique number, your ‘session ID’, which allows our server to recognize the visiting device and ‘remember’ how the user interacted with each of the Novatex websites.
Thanks to session cookies our server can track and distinguish user devices, so to enhance and personalize the browsing experience of each user.
Session cookies are deleted when the browser window is closed or its browsing history is cleared.
Novatex websites use PHP cookies to provide a better user experience during each browsing session. Such cookies are automatically set when visiting any pages running on the PHP platform; they are essential for any page of our websites using PHP, such as our calculator application (https://za.novatex.ag/bale-calculator/)
PHP cookies contain a randomly generated number, which identifies a specific session ID.
PHPSESSID is deleted when when the browser window is closed or its browsing history is cleared.
Novatex might use WordPress cookies, such as ‘wp-settings-time-4’ and ‘wp-settings-4’; cookies might change over time due to internal policies changes, WordPress, PHP upgrades or other relevant events.
Novatex might also use third party cookies from the WordPress network.
For more information on WordPress cookies, including cookies description, duration and purpose, as well as the options you have to control them, please visit: https://wordpress.org/about/privacy/cookies/
Novatex might use HubSpot to host a number of webpages and / or have installed HubSpot tracking code.
You can learn more about HubSpot cookies by visiting this link (https://knowledge.hubspot.com/reports/what-cookies-does-hubspot-set-in-a-visitor-s-browser).
Other Third Party Marketing Tools
At times, Novatex might use third party software applications, plugins, micro-sites or non proprietary applications for punctual and specific marketing goals.
For example we use Social Media plugins provided by social media companies and integrated in the website by Novatex.
Analytics and Marketing Tools we use:
Novatex might use Google Analytics to collect information about its visitors.
We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.
This information does not identify visitors or collect any personal details. We do not attempt to find out the identities of those visiting our websites. We will not associate any data gathered from this site with any personal information from any source. We will make it clear when we collect personal information and will explain what we intend to use it for.
Novatex might use Google advertising cookies for marketing and promotional purposes across the Google Advertising Network.
You can learn more about Google advertising cookies by visiting this link (https://support.google.com/adsense/answer/1348695).
Facebook Custom Audience
In the context of interest-based online advertising, we use the product Facebook Custom Audiences. For this purpose, a non-reversible and non-personal checksum (hash value) is generated from your usage data. That hash value can be transmitted to Facebook for analysis and marketing purposes. The collected Information contain your activities on Novatex websites (e.g. browsing behavior, visited subpages, etc.).
Facebook Conversion Tracking Pixel
This tool allows us to follow the actions of users after they are redirected to a provider’s website by clicking on a Facebook advertisement. We are thus able to record the efficacy of Facebook advertisements for statistical and market research purposes. The collected data remain anonymous. This means that we cannot see the personal data of any individual user. However, the collected data are saved and processed by Facebook. We are informing you on this matter according to our information at this time.
In addition, a cookie will be saved onto your computer for these purposes. By using the Website, you agree to the data processing associated with the integration of the Facebook pixel. Please click here if you would like to revoke your permission.
Other Third Party Tracking Tools
Novatex might use a number of third party software applications, plugins, micro-sites or non proprietary applications with punctual and specific tracking purposes.